Published Jul 31, 2023

Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

Scott Galloway delves into Twitter's rebranding to 'X' and its impact on brand identity, explores Mattel's IP evolution following Barbie's cinematic success, envisioning a broader franchise potential, and analyzes Snap's strategic challenges amidst financial struggles, suggesting potential mergers to bolster its market presence.

Episode Highlights

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Episode Highlights

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Dexa/The Prof G Pod

Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

Topics covered

Popular Clips

Bull Market Dynamics

Branding Considerations

Snap's Future Prospects

Branding Pitfalls

Mixed Market Signals

Brand Equity Blunders

Economic Insights Unpacked

Brand Rebranding Chaos

Barbie's Cultural Impact

Brand Evolution Insights

Barbie's Box Office Triumph

Brand Evolution Insights

Wage Negotiations Insights

Episode Highlights

Twitter Rebrand Analysis

Mattel's IP Strategy

Snap's Market Position

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Twitter Rebrand Analysis

Mattel's IP StrategyThe Barbie movie's phenomenal box office success has revitalized Mattel's brand, setting the stage for future IP projects. Scott Galloway discusses how this success could lead to a "Mattel cinematic universe," leveraging iconic franchises like Hot Wheels and American Girl.

Mattel's IP Strategy

Snap's Market PositionScott Galloway examines Snap's financial struggles and potential acquisition scenarios. He discusses the company's challenges in competing with tech giants and predicts possible mergers to enhance its market position.

Snap's Market Position

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