Brand Rebranding Chaos
The recent rebranding of Twitter to "X" has sparked significant controversy, with analysts estimating a staggering loss of value between $4 billion and $20 billion. The decision to eliminate the iconic bird logo and associated terminology raises questions about trademark issues and brand identity. As a professor of brand strategy, insights reveal the complexities and potential pitfalls of such a drastic change.In this clip
From this podcast
The Prof G Pod with Scott Galloway
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
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