Published Jul 31, 2023

Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

Scott Galloway delves into the strategic intricacies behind Mattel's cinematic universe ambitions post-Barbie surge, critiques the pitfalls of Twitter's rebrand to X, and explores Snap's precarious market position and potential acquisition by giants like Disney and Apple.

Episode Highlights

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Episode Highlights

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Dexa/The Prof G Pod

Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

Topics covered

Popular Clips

Tech Titans Rise

Wage Growth Insights

Brand Decisions Gone Wrong

Repackaging Old IP

Market Dynamics Unveiled

Snap's Future Uncertain

Market Insights Unveiled

Branding Disasters

Brand Evolution Insights

Barbenheimer Box Office Boom

Brand Rebranding Insights

Market Insights Ahead

Snap's Future Prospects

Barbie Stock Insights

Market Resilience Insights

Episode Highlights

Mattel's IP Strategy

Branding Missteps

Snapchat's Market Position

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Episode Highlights

Mattel's IP Strategy

Branding MisstepsScott Galloway critiques Twitter's rebranding to X, labeling it a potential major failure due to its impact on brand equity. He contrasts this with other rebrands, examining the fine line between strategic success and costly mistakes.

Branding Missteps

Snapchat's Market PositionScott Galloway examines Snap's potential acquisition by major players like Disney and Apple, and its ongoing struggles in the digital advertising market. He highlights Snap's subscale status and the strategic opportunities it presents for larger companies.

Snapchat's Market Position

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