Branding Disasters
Claire critiques the new Twitter logo, likening it to an unappealing wrapper, while discussing the confusion surrounding the platform's rebranding. Scott highlights notable rebranding successes and failures, emphasizing how some changes, like Facebook to Meta, fail to escape their problematic pasts. The conversation underscores the importance of brand identity and consumer perception in the ever-evolving market landscape.In this clip
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Prof G Markets
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
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