Branding Pitfalls
Success can cloud judgment, leading to poor branding decisions, as highlighted by a recent controversial rebrand. When unchecked power exists, like in the case discussed, it often results in a lack of oversight and critical feedback. The conversation also touches on the absurdity of certain rebranding efforts, illustrating how they can alienate rather than engage audiences.In this clip
From this podcast
The Prof G Pod with Scott Galloway
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
Related Questions
What impact has Elon Musk's behavior had on the brand value of both Twitter and Tesla, as discussed in the episode No Mercy / No Malice: Cognitive Dissonance and the clip Brand Erosion Insights?
What impact has Elon Musk's behavior had on the brand value of both Twitter and Tesla, as discussed in the episode Prof G Markets: Tesla’s Value Destruction, Crowdstrike and Cybersecurity, and Bankruptcies, and the clip Brand Value Crisis?