Barbie's Box Office Triumph
The Barbie movie's impressive $244 million opening weekend marks a significant milestone for Mattel, whose stock has surged 18% this year. While Barbie toy sales dipped prior to the film's release, the CEO believes this moment will redefine the company's media strategy. Scott highlights the clever execution that transformed a potentially controversial character into a successful franchise, drawing parallels to Disney's approach with intellectual property.In this clip
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