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Political Influence

Political campaigns have increasingly turned to social media platforms to amplify their reach and influence. Sarah Frier highlights how the Trump campaign effectively utilized Facebook's direct response ads, which encouraged user interaction and engagement, contrasting with the Clinton campaign's focus on brand advertising 1. This strategic use of social media allowed Trump to optimize his outreach and engage voters more efficiently. Scott Galloway notes the concerning alliance between social media algorithms and political figures, suggesting a powerful influence on public opinion 2.

The things that work on social media are that which are shareable, that make us angry, that make us the rage machine.

--- Sarah Frier

This dynamic underscores the significant role social media plays in shaping political landscapes.

   

Cultural Impact

Instagram has emerged as a cultural barometer, influencing public perception and societal norms. Sarah Frier describes Instagram as a platform that dictates cultural relevance, where metrics like followers and likes become measures of personal worth 3. This obsession with metrics reflects a broader societal shift towards valuing online presence over real-world interactions. Additionally, Instagram's role as a kingmaker is evident in its ability to elevate certain creators, shaping who becomes famous 4.

Instagram has become the ultimate benchmark of cultural relevance in our society.

--- Sarah Frier

This influence extends beyond the app, affecting how individuals perceive themselves and others in the real world.