Brand Architecture Crisis
The recent launch of HBO Max highlights a significant misstep in brand architecture, leading to confusion among consumers. HBO, once a luxury brand synonymous with quality and exclusivity, risks diluting its identity by overextending its content offerings. The shift towards a broader catalog, including shows like The Big Bang Theory, undermines the carefully curated reputation that once set HBO apart from competitors.In this clip
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The Prof G Pod with Scott Galloway
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