How to Get Unstuck — with Adam Alter

Market Skepticism

Scott Galloway expresses skepticism about the Apple Vision Pro's potential success in the consumer market. He questions the product's differentiation and utility, suggesting that it might not solve any significant problems for consumers. Galloway also highlights the potential for the technology to further isolate individuals rather than foster meaningful connections.

I just find it so fucking nihilistic and depressing that the most powerful companies in the world... want to put some shit on our heads so we can't really even see each other.

--- Scott Galloway

He argues that the headset's appeal is limited and may not justify its existence in a market already skeptical of immersive technologies 1 2.

   

Pricing Challenges

The pricing of the Apple Vision Pro is another significant concern for Scott Galloway. He describes the $3,800 price tag as being in "no man's land," making it difficult for consumers to justify the purchase. Galloway compares the product's potential lifespan and utility to other tech products, questioning its value proposition.

If you're going to charge people $4,000, I think it needs to be a product that has... more enduring [value].

--- Scott Galloway

He also suggests that the headset might be more suited for enterprise solutions rather than consumer use, given the discomfort associated with wearing such devices 3 4.