Office Hours: Adam Neumann’s Flow, Sustainability Goals, and Dealing with Grief

2025 Goals

Scott Galloway explores the ambitious sustainability goals set by major firms for 2025, questioning their feasibility. He highlights the challenges these companies face, such as entrenched supply chains reliant on single-use packaging and cheap energy sources. Scott acknowledges the reality of climate change and the increasing frequency of extreme weather events, emphasizing that consumer demand will ultimately drive corporate change 1.

Oceans are warming. Their shit is for real. There used to be, I think, two heat waves on average per year. Now they're seven.

--- Scott Galloway

He suggests that while these goals are challenging, they are not impossible if companies commit to sustainability as a core criterion.

   

Sustainability Shift

Scott believes that we have reached a tipping point in corporate sustainability efforts, driven by consumer expectations and a growing ecosystem of support for companies aiming for net-zero emissions. He notes that sustainability has become a key criterion for businesses, with many firms now actively working towards these goals 2. This shift is seen as an opportunity for companies to act as good citizens and make a positive impact on the world.

The world isn't what it is. The world is what we make of it. And I think we're making a better world here.

--- Scott Galloway

Scott's transformation from cynicism to optimism about sustainability reflects a broader change in mindset, suggesting that achieving these goals is indeed possible.