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Published Nov 5, 2022

No Mercy / No Malice: Elephants in the Room

Scott Galloway delves into the shifting dynamics of the tech industry, highlighting the decline in ad revenue at major firms like Meta and Google due to Apple's privacy changes and TikTok's rising influence, which are challenging the traditional dominance in the digital advertising landscape.
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Episode Highlights

  • Economic Pressures

    The tech industry faces unprecedented economic pressures, with major players like Meta and Google experiencing significant declines in ad revenue. highlights how digital ads, once the backbone of tech giants, have become their Achilles' heel, with companies like Meta witnessing a shocking meltdown in ad sales 1. He notes, "Advertising sucks. In a surprising turn of events, ads have become big tech's Achilles heel."

    Advertising sucks. In a surprising turn of events, ads have become big tech's Achilles heel.

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    This downturn is not isolated, as Disney and other traditional media companies also grapple with evolving business models and the erosion of their core identities 2.

       

    Shift in Power Dynamics

    The power dynamics within the tech industry are shifting, driven by the rise of platforms like TikTok and strategic moves by companies like Apple. explains how TikTok's growing influence has led advertisers to shift their spending from Facebook to TikTok, making it a premier ad platform 3. He points out, "TikTok is becoming the premier ad platform."

    TikTok is becoming the premier ad platform.

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    Meanwhile, Apple's privacy changes have disrupted ad-driven platforms, further altering the competitive landscape. Despite macroeconomic challenges, Apple continues to thrive, underscoring its dominance in the tech sector 4.

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