Data Dilemma
Meta faces a significant decline in ad effectiveness following Apple's privacy changes, with only 16% of users opting in for tracking. This shift has led to skyrocketing consumer acquisition costs for small businesses and a dramatic drop in Meta's ad prices. Meanwhile, TikTok emerges as a formidable competitor, tripling its ad revenue and capturing a growing share of the market, particularly among younger audiences.In this clip
From this podcast
The Prof G Pod with Scott Galloway
No Mercy / No Malice: Elephants in the Room
Related Questions
Has TikTok influenced other social media platforms as discussed in the episode Prof G Markets: Adidas’ Crisis Management, Google and Meta Earnings, and Market Moving Fed Speeches and the clip Advertising Ecosystem Shift?
Has TikTok influenced other social media platforms as discussed in the episode Prof G Markets: Adidas’ Crisis Management, Google and Meta Earnings, and Market Moving Fed Speeches and the clip Advertising Ecosystem Shift?