The Lincoln Project's Steve Schmidt: Election Special

Strategic Tactics

The Lincoln Project's strategic approach is rooted in rapid decision-making and innovative tactics. Steve Schmidt highlights the importance of the Ooda loop, a concept from military strategy that emphasizes speed and adaptability in decision-making. This approach allowed the Lincoln Project to effectively counter a billion-dollar political campaign by targeting Donald Trump directly, rather than focusing solely on voters 1. Schmidt explains, "We primed ourselves to be fast in our decision making. Speed was important because size was a disadvantage" 1. By leveraging new media and creating compelling content, they aimed to disrupt Trump's campaign and shift the narrative in their favor 2.

   

Media Ventures

The Lincoln Project has expanded its influence through media ventures like LPTV and a successful podcast, reaching millions of viewers. Schmidt describes their strategy as producing, distributing, and assessing impactful content quickly, drawing inspiration from the Ooda loop 2. He notes, "We've done an experiment with streaming. Over the course of this, we've stood up LPTV, and the numbers on it are big" 2. This media expansion is part of their broader goal to shape public opinion and advocate for democratic principles.

   

Future Focus

Looking ahead, the Lincoln Project plans to focus on pro-democracy initiatives and challenge extremist elements within the Republican Party. Schmidt outlines their intent to target key political figures and races, emphasizing their commitment to democratic expansion and justice 3. He asserts, "The Lincoln project is going to fight that. So our top targets in the 22 cycle are Marco Rubio and Ron Johnson" 3. By aligning with diverse communities, they aim to build a coalition that supports the American dream for all.