Jaguar's Bold Shift
Jaguar is redefining its identity by stepping away from the premium market and targeting the luxury segment with an all-electric lineup priced around $400,000. The company acknowledges that appealing to traditional buyers like lawyers and dentists is no longer viable, instead focusing on entrepreneurs and financiers. This strategic pivot aims to revitalize the brand's image and profitability, even as it phases out its current models.In this clip
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