Brand Building Evolution
The era of brand building thrived on creating powerful associations around mediocre products, transforming them into coveted items. The introduction of better products at competitive prices, exemplified by Honda, marked a significant shift, while the rise of Google disrupted the traditional reliance on brand loyalty. This evolution highlights how consumer choice has increasingly favored quality and value over mere branding.In this clip
From this podcast

The Prof G Pod with Scott Galloway
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