Media Consumption Shift
The average age of MSNBC viewers highlights a significant generational gap, suggesting traditional media may be losing its grip. With only 29% of Gen Z tuning into live TV, the popularity of podcasts is on the rise, as evidenced by 50% of those aged 12 to 34 listening in the past month. Political figures are increasingly leveraging this trend, with notable mentions in podcasts leading to millions of views and engagement.In this clip
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