Direct to Consumer
The shift towards direct communication with consumers is reshaping the media landscape, especially in the context of elections. By leveraging platforms like podcasts, candidates can reach audiences more effectively than traditional media channels. For instance, a single appearance on a popular podcast could vastly outpace the reach of prime-time television appearances, highlighting the evolving dynamics of political engagement and media consumption.In this clip
From this podcast

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Can a Podcast Change Southwest Airlines? + The College Consulting Business | Prof G Markets
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