Brand vs. Innovation
Scott discusses the shift in consumer expectations from brand loyalty to product quality and innovation, highlighting how platforms like Google and TripAdvisor have transformed the way we choose hotels. He critiques brands that have become overly reliant on their image rather than focusing on new products and marketing strategies. The conversation also touches on the deeper meanings and associations tied to certain luxury brands, reflecting on how consumer perceptions are evolving.In this clip
From this podcast
The Prof G Pod with Scott Galloway
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