Olympic Brand Evolution
The Olympics, once a pinnacle of sporting excellence, now struggle with a diluted brand identity as the frequency of events increases and professional athletes dominate the field. The essence of scarcity that once made the Games special has diminished, leading to a shift in how audiences perceive this iconic event. As the landscape changes, the Olympics must navigate the challenge of maintaining their allure in a world where instant gratification reigns.In this clip
From this podcast
The Prof G Pod with Scott Galloway
No Mercy / No Malice: Smaller
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