Advertising in Crisis
Max from Manchester raises a critical question about the impact of COVID-19 on advertising strategies. Scott highlights that many brands, like Coca Cola, are pausing their advertising efforts, which may lead to a significant shift towards digital platforms. He recalls the 2008 recession, noting that brands that cut traditional advertising found little difference in recovery, suggesting a potential long-term change in how brands allocate their ad dollars.In this clip
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The Prof G Pod with Scott Galloway
The Essential Is Invisible
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