Risk Perception Insights
Vividness can skew our perception of risk, as seen in the shift from flying to driving post-9/11, despite the latter being more dangerous. To improve decision-making, breaking down large goals into manageable steps can significantly enhance motivation and action, as demonstrated by a study showing that saving $5 a day is more appealing than saving $150 a month.In this clip
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The Prof G Pod with Scott Galloway
Benchmarking, Brand Strategy, and Starting Fresh
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