Capital Light Innovation
Small beauty brands face a tough choice as they rely on major platforms for distribution, only to find themselves at the mercy of rising fees and data exploitation. As these platforms analyze consumer behavior, they can quickly pivot to create their own private labels, leaving original brands vulnerable. To counter this trend, grocery chains could benefit from forming cooperatives to invest in their own technology, similar to the collaborative approach taken by content creators with Hulu.In this clip
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The Prof G Pod with Scott Galloway
5G, Disney+, and All Things Social Media
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