Power and Negotiation
Dominant digital platforms like Google and Facebook are mandated to negotiate with news publishers for content use, leveraging a unique arbitration process if agreements fail. The influence of major players, such as the Murdochs, is acknowledged but deemed overstated, as many publishers benefit from the new law. Insights from Australia's approach could inform future U.S. legislation, emphasizing collective bargaining to address power imbalances in the digital marketplace.In this clip
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