Power and Negotiation

Dominant digital platforms like Google and Facebook are mandated to negotiate with news publishers for content use, leveraging a unique arbitration process if agreements fail. The influence of major players, such as the Murdochs, is acknowledged but deemed overstated, as many publishers benefit from the new law. Insights from Australia's approach could inform future U.S. legislation, emphasizing collective bargaining to address power imbalances in the digital marketplace.

In this clip
From this podcast
The Prof G Pod with Scott Galloway
Burnout, the Media, and Twitter’s Business Moves
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Power and Negotiation

In this clip

From this podcast

The Prof G Pod with Scott Galloway

Burnout, the Media, and Twitter’s Business Moves

Related Questions

Can social media be regulated as discussed in the episodes How Meta's MAGA heel turn is a play for global power, Fairness in Regulation, State of Play: Geopolitics, US Foreign Policy, and NATO Enlargement — with Jeffrey Sachs, and Regulation and Big Tech?

What do Scott and Ed say about Google in the episode Office Hours: Doing Business With Russia, Competing with Industry Giants, and Choosing the Right Hire, and in the clip Tech and Morality?