Influence and Unity
The new principle of unity reveals how identifying as part of a specific group can significantly enhance influence, as demonstrated by a study where a simple phrase increased donations by 250%. Additionally, the rise of social proof through the internet has transformed how people make decisions, with insights from an exploration of autonomous vehicles showing a notable increase in interest as awareness grows.In this clip
From this podcast

The Prof G Pod with Scott Galloway
Principles of Persuasion — with Bob Cialdini
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