Contextual Advertising Revival
Thomas from Vienna raises an intriguing point about the potential resurgence of contextual advertising amidst growing privacy concerns and the decline of third-party cookies. Scott reflects on the evolution of marketing strategies, emphasizing that targeting users based on their current behavior—like those configuring a BMW—could prove more effective than traditional demographic methods. As the landscape shifts, the emergence of a new generation of clean advertising middlemen may redefine how businesses reach their audiences.In this clip
From this podcast
The Prof G Pod with Scott Galloway
Office Hours: Online Advertising, Seed Funding, and Teaching Entrepreneurship
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