Education's Brand Dilemma
The current landscape of graduate education is heavily influenced by rankings that prioritize exclusivity, leading students to choose schools based on prestige rather than fit. As corporations increasingly recruit from a narrow band of elite universities, the perception of brand equity becomes a shortcut for diligence, leaving many students feeling lost in their decision-making. Expanding admissions rates at institutions like UC Davis could help shift this dynamic and enhance accessibility in higher education.In this clip
From this podcast
The Prof G Pod with Scott Galloway
Office Hours: On Running, Expanding College Admissions, and How Banks Can Boost Their Brands
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