Streaming's Future Shift
Streaming is rapidly gaining ground, now accounting for 29% of viewing, while cable's share continues to decline. With content budgets skyrocketing, traditional studios are increasingly turning to streaming for creative opportunities. However, an overinvestment in streaming raises concerns about sustainability, reminiscent of the recent struggles faced by growth stocks.In this clip
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Is streaming just becoming cable again? Julia Alexander thinks so in Fragmented Sports Streaming.