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Peloton's Public Struggles

Peloton's recent decision to publicly engage McKinsey for a cost structure review raises eyebrows, especially given McKinsey's own controversies. With revenue growth plummeting from pandemic highs, Peloton's shares have seen a staggering decline of 76%. This shift in strategy highlights the pressures faced by companies that once thrived during the pandemic but now grapple with changing expectations and market realities.
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    The Prof G Pod with Scott Galloway

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  • Related Questions

    • I'm just curious on what your thought is of making such a public matter, of bringing in a company that's normally very secretive about the work they do. And second, what your thought is on bringing in a company that also has been embroiled in a lot of its own scandal in the past year?

    • According to CNBC, revenue grew just 6% year on year in the quarter ending last September, compared to a 250% increase in the same quarter in 2020. It's odd to say that there's a lot of companies that would be happy with 6% growth, but those companies are traded incredible multiples of revenue as Peloton was.

    • Peloton hired McKinsey in January to review its cost structure and potentially eliminate jobs as the pace of revenue and subscription growth has slowed significantly from pandemic highs.

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