Brand Strategy Insights
Big tech should be held accountable for taxes and election integrity, yet selectively punishing innovators raises concerns about government overreach. The upcoming merger of HBO and Discovery Plus, rebranding as Max, highlights the pitfalls of poor brand strategy, with HBO’s unique culture and iconic shows like Succession and Game of Thrones being central to its success. The conversation underscores the importance of what a brand chooses not to include, shaping its cultural relevance.In this clip
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