Surge Pricing Controversy
A major UK pub chain is implementing surge pricing, raising the cost of a pint during peak times, which has sparked outrage among consumers already grappling with rising beer prices. With the average pint now costing over four pounds, the industry faces significant challenges, having lost a quarter of its pubs in the last two decades, exacerbated by the pandemic. This bold strategy raises questions about the future of social drinking in Britain.In this clip
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Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub | Prof G Markets
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