Luxury Brand Shift
Hermes has surpassed Nike in market capitalization, signaling a significant shift in consumer values towards luxury and craftsmanship. As awareness becomes less tied to traditional advertising methods, brands that focus on authenticity and artisanship are thriving, while those built on mere visibility struggle. The decline of linear TV reflects this change, as the value of brands famous for being famous diminishes.In this clip
From this podcast
The Prof G Pod with Scott Galloway
No Mercy / No Malice: Scarcity
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