Funding the Journey
The path to launching a product can be lengthy and complex, as demonstrated by the two-year journey to bring an olive oil brand to market. Early capital raising was crucial, with a strategic approach using templates from Y Combinator to secure initial investments. With a significant household penetration and a growing market, the focus shifted to convincing investors of the team's capability rather than just the product itself.In this clip
From this podcast
The Prof G Pod with Scott Galloway
First Time Founders with Ed Elson — ft. Andrew Benin and Allen Dushi of Graza
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