Walmart's Market Shift

Walmart is attracting a growing number of higher-income customers, with 75% of its market share gains in food coming from households earning over $100,000. This trend reflects a broader bifurcation in retail, where consumers are either gravitating toward everyday low prices or luxury brands. The middle market is shrinking, leaving retailers like Target to reconsider their strategies—either focus on low prices or upscale offerings to survive.