Launching a Business
Faced with the pressures of academia and the desire for credibility, Scott pivoted to create a center focused on luxury brand performance. By developing extensive data metrics on digital engagement, he identified a gap in the market and launched a business intelligence firm, L2, that would revolutionize how companies benchmark their digital success. His journey underscores the importance of practical impact over traditional academic pursuits.In this clip
From this podcast
The Prof G Pod with Scott Galloway
Prof G Markets: Scott’s Nine Businesses
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