Branding Through Sports
Investing in sports offers brands immense visibility and goodwill, akin to a decade-long commercial that pays off significantly. Disney's strategy with Hulu reflects the challenges of shared ownership, where no single entity reaps full rewards despite the platform's success. Meanwhile, Airbnb stands out with its impressive direct traffic, allowing for better margins compared to competitors reliant on costly search terms.In this clip
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Prof G Markets
Third Quarter Review — with Aswath Damodaran | Prof G Markets
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