Advertising on X
Scott discusses the precarious state of advertising on X, highlighting the risks brands face, including potential association with controversial content. He notes that while revenue has plummeted in the US, smaller brands might find value in targeting niche audiences despite the platform's declining reputation. Interestingly, Scott points out that Musk enjoys more goodwill outside the US, which complicates the narrative around brand safety and advertising strategies.In this clip
From this podcast
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