State of Play: The Sharing Economy

Google's Initiative

Google's Career Certificates program is poised to revolutionize education by offering micro-certifications that challenge the traditional college degree model. Scott Galloway compares this shift to the unbundling of newspapers by the internet, suggesting that universities might face a similar fate. He envisions a future where education is more accessible and affordable, breaking free from the constraints of accreditation and administrative bloat 1.

There is an enormous opportunity here in terms of microcertification, busting out of this, this weird trope or dictum that you have to have a college degree to have access to a better life.

--- Scott Galloway

Scott applauds Google's initiative, hoping it will inspire other tech giants to innovate in education, ultimately democratizing access to learning and fostering upward mobility 2.

   

Micro-certification

Micro-certification, as exemplified by Google's Career Certificates, could redefine educational value and accessibility. Scott Galloway highlights the potential for these programs to offer BA-equivalent credentials at a fraction of the cost and time, making them a game-changer for many 3. He questions whether employers will recognize these certifications, but emphasizes the need for businesses to move beyond the traditional four-year degree as a prerequisite for employment.

Google is entering higher ed by offering BA equivalent degrees, Google career certificates, which is essentially micro certification for $300 over a six month period.

--- Scott Galloway

Scott argues that this shift could open doors for the 70% of Americans without a college degree, challenging the status quo and potentially transforming the workforce landscape 3.