Office Hours: Weed Winners, Apple’s Rundle, Movie Theaters, and Deciding to Be an Entrepreneur

Social Media Risks

Scott Galloway explores the potential for Apple to venture into social media, weighing the benefits and risks. He notes that while Apple's revenue has soared, the company is cautious about entering the social media space due to its toxic nature and the challenges of maintaining brand integrity. Galloway argues that the business model of social media, which often involves engaging users through negative content, is contrary to Apple's brand values.

The business model of social so far is to engage you by enraging you. And that's just so contrary to both the Apple and Disney brands.

--- Scott Galloway

Despite the potential for growth, Galloway believes Apple will likely avoid this sector, focusing instead on its existing strengths 1 2.

   

Financial Growth

Apple's impressive financial growth raises questions about its future business ventures. Galloway highlights that Apple's revenue increased by 54% to $90 billion, driven by factors like a strong market and the success of the iPhone. He suggests that while expanding into new areas like social media could further boost Apple's ecosystem, the risks associated with such a move might outweigh the benefits.

Apple's revenues increased 54% to 90 billion during the most recent quarter. Jesus Christ. Really? 54% to 90 billion?

--- Scott Galloway

Ultimately, Galloway believes that Apple will continue to focus on its core strengths rather than venturing into potentially volatile markets 1.