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Published May 27, 2021

State of Play: Supply Chain & Logistics — with Hamid Moghadam

Discover the pivotal role of logistics and leadership with insights from Hamid Moghadam, CEO of Prologis, as he delves into the future of warehousing and supply chain resilience amidst e-commerce shifts, while Scott Galloway examines augmented reality's impact on retail innovation.
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Episode Highlights

  • AR Innovations

    Augmented reality (AR) is reshaping the shopping landscape, with companies like Snap leading the charge. highlights Snap's recent innovations, including AR-enabled spectacles designed for creators, which are not yet consumer-ready 1. The potential of AR in retail is immense, with the virtual fitting room market projected to reach $15 billion by 2028 2.

       

    Algorithmic Shift

    Algorithmic commerce is gaining traction as platforms like TikTok and Snap integrate e-commerce with social media. Scott discusses how TikTok's algorithm could soon predict consumer desires, enhancing the shopping experience 3. This shift is part of a broader trend where AR and VR technologies are expected to dominate the retail space, signaling a new era of shopping wars 2.

       

    Social Commerce

    Social media platforms are transforming traditional retail by embedding commerce into their ecosystems. Scott notes that Snap's partnership with Poshmark exemplifies this trend, allowing users to shop without leaving the app 2. The rise of social commerce is driven by the need to reduce consumer choice friction, making shopping more seamless and personalized 3.

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