Office Hours: Fintech IPOs, Apple’s Search Game, Checking Your Morals, and Dating Post-Covid

Neeva Acquisition

Scott Galloway explores the strategic potential for Apple to acquire Neeva, a privacy-focused search engine. He suggests that this acquisition could align with Apple's ongoing efforts to enhance its vertical integration and privacy initiatives. Scott believes that incorporating Neeva into Apple's ecosystem could challenge Google's dominance in search, as Apple seeks to control more aspects of its supply chain and services.

I think the most likely acquirer for Neva, and it's still early disclosure. I'm an investor and just some background. I can't stand these monopolies. I think it is crazy for one firm, Google, to control 93% of content discovery across the globe.

--- Scott Galloway

He highlights the synergy between Apple and Neeva, comparing it to the potential harmony he once saw between Apple and Peloton 1.

   

Search Privacy

The conversation shifts to the broader implications of privacy-focused search engines like Neeva in the market. Scott emphasizes the unhealthy nature of a single entity, like Google, controlling the majority of global search queries. He argues for a subscription-based model that prioritizes user value over advertising revenue, suggesting that this could lead to a superior search experience.

A subscription based search engine that doesn't focus on people's getting people's attention and time, but focuses on value.

--- Scott Galloway

Scott notes that Apple's move towards privacy and subscription services could make Neeva a logical addition to its portfolio, enhancing its recurring revenue streams 2.