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Published Sep 30, 2023

No Mercy / No Malice: Think Bigger

Scott Galloway delves into the seismic shifts in the media landscape, highlighting Hollywood's struggles, Disney's strategic pivots, and the financial challenges for writers amid a changing industry, while emphasizing AI's transformative role in reshaping market dynamics and urging traditional media to innovate.
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  • AI in Media

    AI is reshaping the media landscape, with platforms like Facebook and Instagram seeing a 50% increase in reel plays, reaching over 200 billion daily. highlights that YouTube's revenue now rivals Netflix, while TikTok's valuation matches Disney and Netflix combined, driven by its massive creator base 1. The writers' strike underscores the tension between traditional media and AI, as studios and writers negotiate AI's role in content creation. notes, "It's not AI who will take your job, but a writer who leverages it."

    It's not AI who will take your job, but a writer who leverages it.

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    This shift demands that Hollywood adapt and embrace AI's potential rather than resist it.

       

    AI and Market Value

    AI has catalyzed unprecedented market value growth for tech companies, with the first half of the year seeing record gains in the Nasdaq. points out that Microsoft's AI integration added Disney's value to its market cap, while Tesla's supercomputer announcement matched BMW's worth 1. In 2023, tech giants like Google, Meta, and Amazon saw a combined increase of $3.2 trillion, dwarfing the market cap of major media companies. argues that traditional media must "go big game hunting" to compete with these tech behemoths.

    More market value in the Nasdaq was created in the first half of this year than in any six month period in history.

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    This stark contrast highlights the need for media companies to innovate and leverage AI to remain competitive.

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