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Published Nov 2, 2022

Office Hours: Should I Short Meta? The World Cup in Qatar, and How to Acquire New Customers

Scott Galloway delves into the risks of shorting stocks like Meta, the ethical dilemmas surrounding the Qatar World Cup, and strategic approaches to customer acquisition in B2B marketing, emphasizing long-term investment, personal ethics, and leveraging LinkedIn for quality leads.
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Episode Highlights

  • Customer Acquisition

    In the challenging world of B2B marketing, acquiring the first set of customers is often the most daunting task. shares insights on how small businesses can navigate this hurdle, emphasizing the importance of leveraging personal networks and attending industry conferences. He advises, "It's like hand-to-hand combat. It is hard, especially those first half a dozen or dozen clients" 1. Scott suggests using content marketing strategies, such as white papers and research reports, to attract potential clients and gather valuable feedback from the marketplace.

       

    LinkedIn Power

    LinkedIn emerges as a powerful tool for B2B lead generation, according to . He highlights that LinkedIn is rated as the top platform for B2B lead generation, with brands experiencing a 33% increase in purchase intent from ad exposure 1. Scott recommends a combination of LinkedIn outreach and targeted ads to maximize lead quality, stating, "LinkedIn sounds perfect for this" 1. He also underscores the value of a dedicated business development person to actively engage with potential clients on the platform.

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