No Mercy / No Malice: 2022 Predictions Review

Metaverse Failures

Scott Galloway critiques the ambitious metaverse initiatives led by Mark Zuckerberg, highlighting their significant shortcomings. He argues that the concept of the metaverse, particularly as envisioned by Zuckerberg, is fundamentally flawed, describing it as "the biggest tech flop of the decade." Galloway suggests that the resources invested in the metaverse could be better spent on employee retention or other innovative incentives 1.

The Zuckerverse fails, right? This was a layup. A basic the cosmos doesn't want any one organization or person to consolidate all power.

--- Scott Galloway

He points out that Meta's Horizon Worlds is underperforming, with user engagement far below expectations, and criticizes the decision to continue pouring money into a seemingly unviable project 1.

   

Corporate Strategies

Galloway evaluates the broader corporate strategies surrounding the metaverse and related technologies like Web3. He notes that interest in the metaverse has waned, with public attention shifting to other topics, and criticizes the idolization of tech billionaires who push these concepts without delivering tangible results 2.

Web three is the new yoga babble, right? Yoga babble is the word I use to describe platitudinal, pseudo intellectual techno drivel, saying and promising a lot without actually saying or promising anything.

--- Scott Galloway

Galloway also highlights the failure of Web3 to provide real-world applications, labeling it as "yoga babble" and associating it with financial scandals and speculative bubbles 2.