Office Hours: Section 230, University Rundles, and Advancing Your Career as a Parent

Alumni Engagement

Scott Galloway explores the potential for universities to enhance alumni engagement through innovative revenue models. He suggests a shift from the traditional approach of soliciting large donations years after graduation to a more consistent, subscription-like model. This would involve alumni paying a regular fee for continued access to university resources, events, and lifelong learning opportunities.

The idea of lifelong learning and saying, okay, once you get into UCLA or NYU, you're going to pay $10,000. During those four or five years where you're pursuing an accreditation or a certification in the form of a degree, but then from the ages of 22 to 35, you're going to pay $1,000 a year. And then from 40 to 80, we're going to ask you to pay five or $10,000 a year.

--- Scott Galloway

This model could create more predictable cash flows and foster a stronger connection between alumni and their alma mater 1 2.

   

Revenue Models

Galloway discusses the potential for universities to adopt a recurring revenue model similar to successful corporate strategies. He highlights the example of Adobe's transition from selling expensive software to a subscription model, which eventually led to significant financial growth. This approach could be applied to universities, offering alumni ongoing access to educational resources and community engagement in exchange for a regular fee.

When Adobe went to Arundel and stopped selling $1,300 software, but said, pay us 24 99 a month and will give you access to all of our software at any time, their stock took a dip and now it's up, I think, 15 or 20 x.

--- Scott Galloway

Implementing such a model would require leadership and initial investment but promises more stable and consistent revenue streams in the long term 1.