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Published Aug 6, 2024

No Mercy / No Malice: Smaller

Explore the transformation of Olympic viewership amidst the digital era, as Scott Galloway and George Hahn delve into the shifting cultural impact and brand perception of the Games driven by modern media and athlete narratives.
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  • TV vs Digital

    The shift from traditional TV to digital platforms is reshaping how audiences engage with the Olympics. highlights that while TV viewership has declined, digital engagement is on the rise, with NBC leveraging streaming to boost its Peacock service 1. This transition allows viewers to choose their content, fostering greater engagement and more targeted advertising opportunities.

    Linear TV used to be the entire story. Now it's just one of three ways to broadcast, streaming and social media.

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    The Olympics, with its myriad of events, is particularly suited to this digital shift, offering viewers the flexibility to watch what they want, when they want 1.

       

    Streaming Partnerships

    NBC's strategic partnerships with digital platforms are pivotal in enhancing Olympic coverage and expanding reach. notes that NBC has collaborated with platforms like TikTok, YouTube, and Snapchat to produce engaging content, such as a daily live show on TikTok 1. These partnerships are crucial as they allow NBC to tap into the vast audiences of these platforms, increasing viewership and ad revenue.

    NBC also wants to lock in a piece of the action on other digital platforms, specifically social media it doesn't own.

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    This approach not only broadens NBC's audience but also enhances viewer engagement by offering content tailored to digital consumption habits 1.

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