Prof G Markets: Epic Defeats Google, Ohtani’s Dodgers Contract, and Argentina Devalues the Peso

Case Outcomes

Scott Galloway examines the contrasting outcomes of Epic Games' antitrust lawsuits against Google and Apple. He highlights that Epic's victory over Google stems from the jury's recognition of Google's app store policies as monopolistic, unlike the case with Apple, which Epic lost in 2021 1. Scott attributes Google's loss to poor management and a lack of discretion in internal communications, contrasting it with Apple's tightly controlled corporate culture 2.

That really might be the difference between these two decisions is the way these employees handle themselves and their communications. In some, loose lips sink ships. In this case, loose lips sync your app store.

--- Scott Galloway

He also notes that Google's decision to opt for a jury trial was a strategic misstep, further exacerbating their defeat 1.

   

Big Tech Impact

The implications of Epic's victory over Google extend beyond the immediate parties involved, signaling a shift in public sentiment against Big Tech. Scott Galloway argues that this case could embolden judges to rule against monopolistic practices more frequently, as it highlights the excessive fees imposed by app stores like Google Play and Apple's App Store 1.

It'll give judges the confidence to have more rulings against these guys.

--- Scott Galloway

He suggests that the outcome represents a significant step towards addressing what he describes as an unfair tax on the digital ecosystem, potentially leading to more equitable practices in the tech industry 1.