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Published Nov 13, 2023

Prof G Markets: OpenAI’s Dev Day, Disney vs. Warner Bros. Discovery, and Uber’s Branding Turnaround

Scott Galloway delves into Uber's remarkable financial rebound and brand rejuvenation under CEO Dara Khosrowshahi, contrasts Disney's growth with Warner Bros. Discovery's financial hurdles, and explores OpenAI's bold innovations aimed at democratizing artificial intelligence access.
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  • OpenAI Event

    OpenAI's recent developer event showcased a strategic shift in the tech landscape, with leading the charge. The event, marked by its Apple-like aesthetic, highlighted OpenAI's ambition to become a leading tech company, introducing a range of improved products and features, including the new GPT-4 Turbo model 1. noted the significance of the price cuts and platform strategies, emphasizing the creation of a platform akin to an app store for AI applications 2.

    OpenAI is laying claim to be the company that picks up the baton from Apple as the agenda-setting tech company.

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    These developments suggest OpenAI's commitment to broadening AI accessibility and functionality.

       

    Pricing Tactics

    OpenAI's pricing strategies reveal a calculated approach to dominate the AI market. By significantly reducing prices for their models, OpenAI aims to make AI capabilities more accessible to developers, thereby fostering innovation and experimentation 3. Jason Stavers2.

    Reducing price was their priority over increasing speed of response.

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    This approach not only enhances OpenAI's market position but also encourages the development of more sophisticated AI applications.

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