A Post-Corona World

Digital Shift

The pandemic has accelerated the shift towards digital education, challenging traditional institutions to adapt. Scott Galloway suggests that big tech companies like Apple and Google could partner with universities to revolutionize the educational model. He envisions a future where students attend universities for free, while companies pay for access to recruit top talent, flipping the current financial model on its head 1.

Education, as you've identified, is now the most disruptible, ripe opportunity in the world.

--- Scott Galloway

This shift could make prestigious brands more powerful, as global students seek courses from top institutions like MIT, rather than local universities 2.

   

Market Disruption

The educational market is ripe for disruption due to its inflated pricing and lack of innovation. Scott Galloway compares the education sector to the cable industry, which was disrupted by tech giants like Facebook and Google due to similar pricing issues 2. He argues that the current model, with high tuition fees and minimal returns for educators, is unsustainable and primed for change.

I charge kids, or NYU charges kids $7,000 to listen to me do this. Twelve nights, 3 hours, it comes out to about 100 grand a night. I'm good at what I do. I'm not that good.

--- Scott Galloway

Galloway believes that the power of established university brands and their geographic presence are significant barriers to entry, but not insurmountable in the face of digital transformation 1.