First Time Founders with Ed Elson — ft. Andrew Benin and Allen Dushi of Graza

Motivations

Andrew Benin was driven by a genuine obsession with olive oil, inspired by his experiences in Spain and his desire to bring high-quality Mediterranean products to New York. He realized the need for an accessible brand rather than an exclusive one, which led to the creation of Graza 1. Allen Dushi shared this vision, aiming to build a business that supports a good life, balancing personal and professional aspirations 2. Their partnership thrives on trust and complementary skills, with Andrew focusing on brand and Allen on scale and value.

   

Challenges

Building Graza came with its challenges, particularly in balancing work and personal life. Allen Dushi and Andrew discuss the guilt of juggling family and business responsibilities, highlighting the importance of open communication 3. They acknowledge the need for structured roles and responsibilities to enhance productivity and support their team 4. Allen advises against major life changes, like having a baby, during the early stages of a startup due to the immense stress involved.

   

Risk & Growth

Embracing risk was a significant part of Graza's journey. Allen Dushi left a stable job to pursue this venture, driven by the excitement of building something new and profitable 5. Despite the stress, he finds satisfaction in the operational aspects and the potential for financial rewards. Andrew and Allen maintain transparency in their goals, ensuring alignment with investors and each other. They are open to acquisition opportunities if they align with their vision for Graza's growth.