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Published Feb 17, 2022

The Virtual Real Estate Boom, plus Supersonic Travel — with Kathy Savitt

Scott Galloway delves into the booming virtual real estate market and its similarities with meme stocks, speaks with Kathy Savitt about the return of supersonic travel with Boom Technology's sustainable Overture, and opens up about his personal battle with anxiety and the steps he's taken to manage it.
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  • Tech Advances

    Supersonic travel is making a comeback, driven by advancements in aerodynamics, propulsion, and materials. , President of Boom Technology, explains that the Overture, their supersonic airliner, leverages 50 to 60 years of technological progress to create a sustainable and fast commercial aircraft 1. Unlike the Concorde, which was fast but not economically or environmentally viable, Overture aims to be twice as fast as current aircraft while maintaining sustainability 2.

    The entire world of innovation would stop. And overture is really leveraging in many ways the 50 to 60 years of advancements in propulsion, aerodynamics, materials.

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    These innovations include using carbon composite materials and advanced computer engineering to optimize design and efficiency 1.

       

    Sustainability

    Environmental sustainability is a core focus for Boom Technology's supersonic travel ambitions. highlights that Overture will run on 100% sustainable aviation fuel, aiming for net-zero carbon emissions from the outset 3. This commitment extends to reducing noise pollution, with innovations to make the aircraft quieter than a 777 for airport communities 4.

    We are really, I think, proud of the fact that overture will be optimized to run on 100% sustainable aviation fuel.

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    By focusing on sustainable practices, Boom Technology seeks to address the environmental challenges that plagued earlier supersonic endeavors like the Concorde 3.

       

    Market Potential

    The market potential for supersonic travel is significant, with Boom Technology already securing commitments from major airlines. notes that United Airlines has placed a full order for 15 aircraft, with options for 35 more, while Japan Airlines holds options for 20 5. The Overture is positioned as a business-class product, with fares reflecting the value of time saved 4.

    We believe that ultimately the fastest plane should also be, you know, decades from now, the most accessible across every dimension, including cost, and also sustainable.

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    This interest underscores the demand for faster travel solutions, particularly in the post-COVID era where time is increasingly viewed as a luxury 4.

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